New Delhi. Chinese smartphone maker Xiaomi has overtaken Samsung to become the leader in the Indian smartphone market. The company’s market share was 19.3 percent in the second April-June quarter of this year. CyberMedia Research’s review report on the mobile handset market in India said that the country’s smartphone market declined by four percent and total mobile phone sales declined by three percent year-on-year.
According to the report, three companies… Xiaomi, Samsung and Vivo topped the list in the second quarter of 2024. Xiaomi had a market share of 19.3 percent, Samsung 18.5 percent and Vivo 17 percent. It was followed by Realme (13 percent) and Oppo (nine percent) respectively. The CyberMedia Research (CMR) report said that Apple’s market share was five percent. The iPhone 15 series contributed 58 percent to the company’s total sales during the quarter. In the feature phone segment, Chinese company Itel Mobile led the market with a 35 percent share.
Domestic mobile phone company Lava surpassed Nokia to rank second in the feature phone segment with a 30 per cent share.
Nokia’s market share in this segment declined to 11 percent from 17 percent a year ago. According to the report, the share of 5G smartphone sales in the country increased to 79 percent. There has been a significant increase of 56 percent on an annual basis.
Vivo led the 5G smartphone market with a 21 percent market share. Samsung was followed by Samsung with a 20 percent share. 5G smartphones priced between Rs 10,000-13,000 grew by more than 200 percent year-on-year.
The report said that India’s smartphone market is expected to grow by seven to eight percent in 2024 due to strong demand for 5G and AI (artificial intelligence) smartphones. Maneka Kumari, analyst (Industry Intelligence Group) at CMR, said, “The availability of affordable 5G phones in the range of Rs 10,000 to Rs 13,000 in the market has accelerated market growth. Additionally, the demand for relatively expensive phones also remains strong. This segment (above Rs 25,000) is witnessing a growth of nine percent on an annual basis.”